Author Archives: jessicarneumann

Performance metrics “are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations” (Strauss & Frost, pg. 44). These metrics translate a business’s vision into measurable outcomes. Since iHeartMedia is extremely present online, their performance metrics will be focused on web and social analysis.  Awareness/Exposure Metrics: When comparing iHeartRadio with one ofContinue reading “Blog Post #4”

A.) iHeartMedia’s social media pages are tailored to buyers by highlighting what the company is doing in the business world. They highlight what the company is doing through events and seminars that they host. For example, on February 5 of this year, they posted on their Instagram about their “#iHeartMedia Learning Series Health + WellnessContinue reading “Blog Post #3”

DIGITAL TOOLS In my last blog post, I mentioned how iHeartMedia’s has a targeted audience of a younger age demographic, ranging from 18-30. Since this age demographic includes the more “tech-savvy” users in today’s world, it is important that iHeartMedia maintains a strong social media presence. This social media presence will allow, “venues such asContinue reading “IHeartMedia (Blog Post #2)”

a.) IHEARTMEDIA INC.             iHeartMedia is a national media company, specializing in radio and television. “iHeartMedia has the largest reach of any radio or television outlet in America” (iheartmedia.com) with over 850 broadcast radio stations. IHeartRadio radio stations deliver music, news, talk, sports and other content to diverse audiences. They not only connect with consumers throughContinue reading “IHeartMedia (Blog Post #1)”

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”