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Blog Post #4
Performance metrics “are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations” (Strauss & Frost, pg. 44). These metrics translate a business’s vision into measurable outcomes. Since iHeartMedia is extremely present online, their performance metrics will be focused on web and social analysis. Awareness/Exposure Metrics: When comparing iHeartRadio with one of…
Blog Post #3
A.) iHeartMedia’s social media pages are tailored to buyers by highlighting what the company is doing in the business world. They highlight what the company is doing through events and seminars that they host. For example, on February 5 of this year, they posted on their Instagram about their “#iHeartMedia Learning Series Health + Wellness…
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